Ben Settle - Email Players 1 - 15 File

The Unfiltered Blueprint: Inside Ben Settle’s Email Players #1–15

In the noisy world of email marketing, few voices are as deliberately abrasive—or as consistently profitable—as Ben Settle. While gurus sell $2,000 courses on “funnels” and “automation hacks,” Settle has spent years championing a return to direct, conversational, and often confrontational email.

Low Friction: Because they are fun to read, people don't mind being sold to.

is a premium, offline (paper and ink) newsletter delivered to your doorstep. Ben Settle's methodology centers on applying sound, principled thought and the laws of human behavior to daily emails. Atomic Brevity Ben Settle - Email Players 1 - 15

This style is the product. By reading his emails, you internalize a voice that sounds like a human being, not a corporate chatbot. In an era of AI-generated generic fluff, this human aggression is worth a fortune.

Issue #7: The Negative Option Close

This issue is a cult favorite. Settle details a specific psychological trigger: The "You’re Probably Too Smart For This" Close. Instead of hyping a product, you down-sell your intelligence. Example: "Look, 90% of you will delete this because you think you know it all. That’s fine. But for the 10% who realize they’ve been doing this backward… click here." Issue #7 provides three templates of this close applied to physical products, software, and consulting. is a premium, offline (paper and ink) newsletter

One day, Ben was approached by a young marketer who was eager to learn from the best. The young marketer asked Ben to share his insights on the top email players in the industry, and Ben agreed.

2. Daily Emails Over Automation

Long before "daily email challenges" became trendy, Settle was hammering home the same point: automation kills personality. Issue #5 features a step-by-step guide to writing a daily email in 12 minutes flat. His argument? Frequency builds habit, habit builds trust, and trust buys without a "launch sequence." By reading his emails, you internalize a voice

The first 15 issues of this newsletter laid the groundwork for what Settle calls the "Settle Way." Here is a breakdown of the key concepts and value found in these foundational issues. The "Email Players" Philosophy Unlike digital courses that gather dust, Email Players

Moreover, some strategies—like publicly shaming a single non-responsive subscriber to motivate others—may cross legal or ethical lines depending on your niche. Settle himself admits in issue #10: “This only works if you have balls and a lawyer.”