15 New — Ben Settle Email Players 1

Email Players newsletter by Ben Settle is a premium, offline (physical) monthly publication focused on email marketing and copywriting strategies. While "Volumes 1-15" typically refers to the earliest issues of this long-running newsletter, Ben Settle often repackages these legacy issues into specific physical books or "vault" collections rather than individual digital downloads. Core Features of "Email Players" (Issues 1–15)

1. Build relationships: Ben's approach focuses on building relationships with his audience, rather than just pushing products.
2. Use storytelling: Storytelling is a powerful tool used by Ben to connect with his audience on a deeper level.
3. Provide value: Each email provides value to the reader, whether it's a valuable resource, tip, or lesson.
4. Segment your audience: Ben segments his audience based on interests and behavior to tailor his content.
5. Create a sense of urgency: Ben uses urgency-driven emails to encourage action.

Key Takeaways

3. Storytelling as a Sales Trojian Horse The issue reinforces Settle’s signature "Soap Opera" style. By wrapping the sales pitch inside a story (about your life, your dog, a weird observation at a coffee shop), you distract the critical part of the reader's brain. They lower their guard to enjoy the story, and the sales message slips through unnoticed until the "pitch" at the very end. ben settle email players 1 15 new

, a field manual derived from his retired "Street Smart Email" system. Building a Responsive List Email Players newsletter by Ben Settle is a

: Paradoxical strategies to keep engagement high while filtered out "whiners" or those who aren't aggressive buyers. Notable Features Physical Format : Unlike most marketing courses, this is a printed newsletter mailed to subscribers' homes. The Playbook : New subscribers typically receive The Email Players Playbook Build relationships : Ben's approach focuses on building