Rod Judkins The Art of Creative Thinking is a guide to deconstructing conventional thought patterns and adopting the mindset of history's most innovative figures. Judkins, a lecturer at Central Saint Martins, argues that creativity is not a rare gift but a developed habit of "thinking about thinking." Core Philosophy: Creativity as a Skill

Creativity is the engine of innovation and self-expression. It allows us to:

Chapter 8: Creating a Creative Environment

Quit your job (metaphorically): Don’t get too comfortable in one role. Key Takeaways

The "Corner Shop" Challenge: