Positives:
The show's characters have become household names, each with unique quirks that fans can instantly recognize: Taarak Mehta Ka Ooltah Chashma, My Forever Obsession However, the brand remains too big to fail
Popular media critics argue that TMKOC has become a "zombie show"—alive but brain-dead. The same plots recycled (Jethalal hides something from Daya, Champaklal gives a lecture, Tapu Sena does a project). However, the brand remains too big to fail. SAB TV refuses to cancel it because even a "bad" episode of TMKOC beats the premiere of a new show. The production house has also collaborated with popular
Neela Tele Films has also ventured into digital content, producing web series like Aparna, a drama series that explores the lives of four women in a small town. The production house has also collaborated with popular platforms like Amazon Prime Video and Hotstar to create engaging content. producing web series like Aparna
While TRP ratings have seen a dip in the post-COVID era (due to plot repetition and cast changes), TMKOC’s digital footprint remains colossal. The official Sony SAB YouTube channel releases clips and full episodes that garner millions of views within hours.