Title:
An Analytical Paper on the Digital Presence and Business Model of Thokomo ( www.thokomo.co )
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| Metric | 2025 | 2026 (Projected) | |--------|------|------------------| | Global market size (DTC fashion) | US$ 180 bn | US$ 200 bn | | CAGR (2022‑2026) | 8.5 % | — | | Share of sustainable/ethical fashion in DTC | 22 % | 27 % | | Average online conversion rate (fashion) | 2.2 % | 2.3 % | | Average cart abandonment (mobile) | 71 % | — |